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Rolls out the Stylist Transform & Empowerment Program (S.T.E.P.)
May 19, 2020
By: Happi Staff
Pravana has launched its Stylist Transform & Empowerment Program (S.T.E.P.): a comprehensive initiative designed to help the salon and stylist community rebuild. The program, known as S.T.E.P. Up, introduces rollback pricing on the brand’s color line, a $1 million investment to convert color without commitment and salon transformation sweepstakes. “It has always been our promise to stylists to be a supportive partner and to empower them through everything we do,” said Michelle Chandler, P...
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